“The Cluetrain Manifesto: The End of Business As Usual” by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger I had first come across the 95 thesis that compose the actual Cluetrain Manifesto back in 2000 at the Cluetrain website – anyone doing any kind of work today, for profit or non-profit, from CEO to [...]
Archive for the 'Book Summary/Review' Category
Book Summary: “The Cluetrain Manifesto”
Published July 9th, 2008 in Book Summary/Review and Marketing. 0 Comments
David Weinberger’s “Everything Is Miscellaneous”
Published July 3rd, 2008 in Book Summary/Review. 1 CommentEverything Is Miscellaneous:The Power of the New Digital Disorder by David Weinberger I read this a couple months ago but have now only just had a chance to summarize my reading of it. Dr. Weinberger is a contributor to The Cluetrain Manifesto (I’ve read the manifesto years ago but am reading the group of associated [...]
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin This is probably the Bible equivalent of Seth Godin’s works, or at least, a tidy book of psalms. At 137 pages this is one of several more compact books by Godin and this is the one that has “taken off” the most, with people [...]
Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes Mark Hughes was a marketing executive for PepsiCo, and Pep Boys but he earned his laurels helping make Half.com a success with the now famous marketing move of getting a town called Halfway, Oregon, to change its name to Half.com, Oregon – wow, people [...]
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers I’ve been doing a lot of reading to broaden my mind professionally over the last few months. I’m going to write a mini review for each book I complete because: – to imprint the primary points of each book in my mind – to [...]