Tag Archive for 'buzzmarketing'

Mark Hughes’ “Buzzmarketing”

Published May 27th, 2008 in Book Summary/Review. 0 Comments

Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes Mark Hughes was a marketing executive for PepsiCo, and Pep Boys but he earned his laurels helping make Half.com a success with the now famous marketing move of getting a town called Halfway, Oregon, to change its name to Half.com, Oregon – wow, people [...]