“The Cluetrain Manifesto: The End of Business As Usual” by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger
I had first come across the 95 thesis that compose the actual Cluetrain Manifesto back in 2000 at the Cluetrain website - anyone doing any kind of work today, for profit or non-profit, from CEO to self-described [...]
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Book Summary: “The Cluetrain Manifesto”
Published July 9th, 2008 in Book Summary/Review and Marketing. 0 Comments
I’m finally getting around to reading the Cluetrain Manifesto book (I’d read the point-by-point manifesto about 7 years ago but I hadn’t read all the essays) and I came upon the sudden, and infantile realization that the Christopher Locke who contributed to the manifesto as well as an essay in the book is the same [...]